"Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media— from music videos and Web environments to product placement in films and virtual displays on NHL hockey boards...In our world of multi-tasking, commercialism, globalization and interactivity, media education isn't about having the right answers—it's about asking the right questions. The result is lifelong empowerment of the learner and citizen."
The Association for Media Literacy - a voluntary, non-profit organization dedicated to promoting media education as a means of understanding the influence of the media, and the impact of rapidly evolving technology, on our culture
